‍The Essential Guide to Military Portraits

Military portraits are trending towards being a non-negotiable in 2025, whether you're active duty or not.

With that in mind, we wrote this with the goal of having it be an essential guide for folks needing to know what makes a good headshot vs. some of the less than desirable portraits we've seen over the years.

TLDR: if you're active duty, veteran or even a spouse of someone who's been in the military, there's a special discount code for 30% off headshots.

What Makes a Great Military Portrait?

Before we get into the technical stuff, first and foremost your photo should look and "feel" like you.

Skip the filters, exaggerated expressions, or awkward head tilt. Just be natural.

That aside, stick to these general guidelines:

‍Lighting: watch the lighting—stick to to natural or soft studio lighting. Either way, make sure you do play around with different lighting to keep your photo from turning out too dark. Just check out the two photos below: the photo on the left has a poor lighting vs. the photo on the right.

Expression: Smiling to the camera might not come natural for you. We get it, it can feel awkward. You don't have to try too hard, just aim for approachable. If you're not sure what we mean, take a look at the two photos below. Which of these seem more approachable to you?

Common Mistakes to Avoid

🚫 Cropped photos

🚫 Selfies

🚫 Grainy, low-quality images

🚫 Screenshots of photos

Where to Use Your Military Headshot

You might be surprised how many places a good headshot is useful. Here are a few:

• Your LinkedIn profile
• USAJOBS and federal application portals
• DoD SkillBridge and transition assistance programs
• Command or base directories
• Speaker bios, podcasts, or personal websites
• Military award ceremonies or internal features
• Veteran service organizations or networking events

Can You Use Your Phone for a Headshot?

Yes—and it can look pretty dang good with the right setup.

• Use your rear camera, not the selfie cam
• Set your phone at eye level (stack books or use a tripod)
• Shoot near indirect natural light like a bright window
• Choose a solid, neutral background
• Take multiple shots with different expressions and angles

Or—skip the setup entirely.

‍Bettershot takes your everyday phone photos (just 10 minimum) and turns them into over 70+ AI-generated, professional headshots.

Choose military-inspired styles, business casual, outdoor, or classic studio looks. It’s fast, affordable, and perfect for service members on the go.

Where to Get Military Portraits Done

Here are a few great options for

Walmart Photo Studios

Depending on your location, Walmart still does offer headshots! Despite Walmart not offering a military discount on regular purchase, the photo studio might offer a military discount, but you'll need to check with your preferred store first.

Austen Miller Photography

We did a quick Google search for 'military headshots'. Among the top pages was former service member turned photographer, Austen Miller.

He specializes in capturing portraits for military personnel. We suspect his background gives him a unique understanding of what makes a great military headshot so definitely worth checking out!

AI Headshots Made for Military Personnel

If you want high-end edits and professional lighting, hiring a photographer might be worth it. But if you’re on a budget or want a quick solution, AI can generate photos for way cheaper and quicker turnarounds.

‍Bettershot offers 30% off for all active duty, veterans, and spouses—no need to schedule anything or leave your home.

The process is pretty simple—just upload 10 photos, pick your styles, and get 70+ studio-style headshots sent to your email in less than 2 hours.

Military Portrait Style Guide

Looking for inspiration or photoshoot ideas for your next military portraits, check out these customizable background and outfit options available through Bettershot.

Patriotic

Outdoors

Corporate

Business Casual

There are over 100 outfit and background combinations available through Bettershot. Use the code MILITARY2025 to get 30% off any headshot package. Sign up today!

Final Word: Your Headshot Is a Tool, Not a Vanity Project

Call it what you will —a portrait, headshot or professional photo—they all function in the same way.

Whether you're applying to your next role or showing up for your community, your photo reflects the same level of professionalism and pride you bring to everything else.

Need a headshot today?

‍Bettershot makes it easy. No studio needed. No stress. Just upload your photos and we’ll do the rest—with a 30% military discount. Use the code MILITARY2025 at checkout.

What’s the Deal With AMCAS vs. ERAS Headshots?

We were curious. We kept hearing about headshots for medical school and residency applications, but no one really explained the difference.

So, we did some digging.

Here’s what we found out about AMCAS vs. ERAS headshots—stuff like what’s required, what’s not, and how much effort you really need to put into your headshots, etc.

 Why Do You Even Need a Headshot?

• AMCAS Headshots: From what we found on Google, you probably don't need a specific 'AMCAS' headshot per se. Medical school applications rarely require a headshot, but some secondary applications or specific programs might ask for one.
• ERAS Headshots: On the flip side, ERAS headshots seems 100% required. Residency applications without a headshot are deemed 'incomplete', and program directors will see it when reviewing your application.

What About Sizing and Formatting?

• AMCAS Headshots: No strict rules since they’re not really a thing for most applications.
• ERAS Headshots: Super specific requirements:
  
  • Size: 2.5 x 3.5 inches
  • Resolution: 150 dpi
  • File Size: Max 150 KB
  • Format: JPEG
    If it doesn’t meet these, it won’t upload properly
    

How Professional Does It Really Need to Be?

• AMCAS Headshots: If you include one, it should look professional, but there’s no strict dress code.
• ERAS Headshots: Think what looks best on LinkedIn —a bit more formal attire, clean background (white, gray, or light blue), and a polished, confident look.
  

Does Your Headshot Actually Matter?

• AMCAS: Not really. If included, it won’t make or break your application.
• ERAS: Yes! It’s the first impression residency programs get of you, so a sloppy or unprofessional headshot could work against you.

Do You Really Need a Suit or Dress for an AMCAS Headshot?

• Short answer: Nope.
• Long answer: Since AMCAS doesn’t even require a headshot, there’s no strict dress code. But if you’re submitting one, you should still look professional—business casual at a minimum. A nice button-down, blouse, or blazer is totally fine. No need for a full suit unless you want to go the extra mile. Just avoid anything too casual (no hoodies, T-shirts, or party photos).

Need a headshot for ERAS or AMCAS?

AI can generate studio-quality headshot photos, and they’re actually really good.

These were all generated with AI

Get dozens of professional photos in just a couple hours

If you’re on a budget or want a quick solution, AI can generate photos for way cheaper and quicker turnarounds.

Betttershot for instance, offers an AI solution that doesn't break the bank—get 70 headshots starting at just $29.

Curious to see how it works? Check out this free version of our AI

Everything You Need to Know Headshot Sizes 

Ever notice how some headshots look crisp and professional on every platform, while others end up blurry, stretched, or awkwardly cropped? The difference often comes down to one crucial detail: size.

 Use the wrong dimensions, and that polished photo you invested in could end up looking amateur.

This guide breaks down exactly what size you need, where you need it, and how to make sure your headshot maintains its impact everywhere it appears.

Size Matters (And Here's Why)

Different platforms have different size requirements, you’ll want to bookmark this section and come back to it whenever you’re about to post a headshot to LinkedIn, X, Instagram or Facebook.  

Headshot sizes by platform

• LinkedIn: 400×400px (The holy grail of professional networking)
• X: 400×400px minimum (Because your hot takes deserve a sharp avatar)
• Instagram: 320×320px (Keep it clean, keep it crisp)
• Facebook: 400×400px (Yes, it still matters)

Headshot sizes for the ‘Print Purists’

• Standard Headshot: 8×10 inches at 300 DPI
• Digital High-Res: 1500×2100px (Future-proof your image game)

Headshot Sizing on Autopilot

The Bettershot Difference

Meet Rachelle, Bettershot's Co-founder.
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"The biggest mistake I see? People taking amazing photos but destroying them with wrong sizing," she explains from her minimalist home office. "Someone will take a perfect headshot, then crush it down to tiny pixels for LinkedIn, or try to stretch a small photo into a giant banner. That’s why we built our AI to automatically optimize every headshot for different platforms – from LinkedIn’s 400x400 sweet spot to the high-res versions you need for speaking engagements. No more guesswork, no more pixelation."

The Secret Sauce: How to Nail Your Headshot

The Good

• Meet Calvin White, VP of Sales at Vault Credit:
  Before: An old black-and-white photo from a business retreat back in 2019
  After: Navy blazer, slight head tilt, subtle smirk – got new headshots for his whole team because it was too easy not to.

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How to Actually Use Bettershot for Perfectly Sized Headshots

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1. Pick Your Base Photos
   
   
   
   • Open up your phone and find photos with good natural light (outside, near a window or with a ring light)
   • Pick 10 photos showing off different angles and backgrounds (this is where people get stuck but trust the process, it’ll be worth it!)
     
     
2. Let our AI Do Its Thing
   
   
   • Upload your pics
   • Do your thing while our AI does its things to turn your casual shots into scroll-stopping headshots
   • Pick your power poses from 70+ options 
   • Share your faves with friends to get their votes on your best look
     
     

Pro Tips That Actually Work

Platform-Specific Power Moves

• LinkedIn: Subtle authority (think: "I could buy your company, but I’m cool")
• X: Approachable expert (the "I post wisdom between closing deals" look)
• Instagram: Creative edge (because even professionals can be interesting)

A couple more tips

• Update your headshots often, now that you can (stay fresh, stay relevant)
• Use a few key versions for media, speaking gigs, and daily professional use

The Bottom Line

Your headshot isn’t just a box to check – it’s a power move. In a world where first impressions happen on screens, you can’t afford to look anything less than exceptional.

Those $800 photoshoots? They’re so 2023.

Try Bettershot and join the 1000s of professionals who are turning to AI for their headshots. 

The Best Maternity Photoshoot Ideas, Tips, and Cost Breakdowns We Could Find

If you've been endlessly scrolling through thousands of maternity photos looking for inspiration—put the phone down!

We’ve done the research for you and rounded up the best maternity photoshoot ideas.

When to Schedule Your Maternity Photoshoot

28 to 36 weeks of pregnancy is usually the sweet spot for a maternity photoshoot. 

This sweet spot ensures:

• Your baby bump is beautifully defined.
• You're still comfortable enough to pose for a couple of hours.
• There's enough time to share your photos with family and friends before your due date.

If you’re at that stage and find yourself endlessly scrolling through thousands of maternity photos for inspiration—put the phone down! We’ve done the research for you and rounded up the best maternity photoshoot ideas.

Where We Found Our Photoshoot Inspiration

After browsing what felt like a million maternity photos across social media, blogs, and YouTube, we started noticing patterns in the shots that made us save it. 

Here’s where we found the best tips and techniques:

YouTube Tutorials

There are tons of creators sharing behind-the-scenes techniques, from flattering poses to editing secrets that make maternity photos pop.

Regardless if you’re the one calling the shots, you’ll want to check out these videos:

• Maternity Photography: How to Pose & Camera Settings
• Maternity Photoshoot Behind-the-Scenes: Tons of Posing Tips & Tricks

Photographer Blogs

Besides YouTube, we went straight to the source: professional maternity photographers’ blogs. They offered loads of styling tips, location ideas, and expert guidance to prepare for your session. Here were the best one’s we just kept coming back to:

• How to Prepare for Your Maternity Session – Pompy Portraits
• Indoor Studio Maternity Photo Inspiration – Elizabeth McCravy
• Maternity Session Guide – White Elm Photography
• What to Wear for Maternity Photos – Becca Jean Photography

Types of Maternity Photoshoots

When it comes to planning your shoot, how you style the shoot will play a huge part in how your photos turn out. 

Silhouettes, outdoor sessions, and in-studio are the most popular styles we came across. 

Silhouette Maternity Photoshoots

Silhouettes can do a great job at highlighting your baby bump profile against a bright background, creating a more “artistic” style. 

Why it works:

• Silhouettes emphasize the shape of your belly, making for timeless and artistic shots.
• They offer a beautiful option for moms who may feel self-conscious but still want to document their journey.

Outdoor Maternity Photoshoots

Nature can make the perfect backdrop for maternity photos, symbolizing new life and growth.

Why it works:

• Natural settings like flowery fields, forests, or lakesides create a serene and organic aesthetic
• The season can add meaningful context—think spring blossoms, autumn leaves, or winter snowflakes

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In-Studio Maternity Photoshoots

If you’re for that classic, high-fashion maternity shot, an in-studio shoot offers perfect lighting and a private setting.

Why it works:

• Studio shoots eliminate weather concerns and allow for precise lighting control.
• They’re ideal for bold concepts, like flowing fabric drapes or black-and-white editorial-style images.

How Much Does a Maternity Photoshoot Cost in 2025?

Maternity photos can range anywhere from $600 to $1,500, depending on location, photographer experience, and package options.

Can AI do a maternity photoshoot?

It definitely can. AI headshot generators like Bettershot are getting better by the day, and while maternity photo options are still pretty limited, we’ve been hearing the same question over and over: Can your AI turn my baby bump pics into professional maternity photos?

We love the idea—and we’re working on it! Imagine skipping the stress of scheduling a photoshoot and still getting gorgeous, high-quality maternity portraits straight from your camera roll. Sound like something you'd want to try?

Join our waitlist to be the first to know when it’s ready!

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The Best Beach Photoshoot Ideas We Could Find in 2025 (plus tips and costs)

When it comes to beach photoshoot ideas, you could literally spend hours doomscrolling Google, YouTube, and on social media but not all of them hit the mark. 

We scoured the internet curating 20 essential things that you should know before shelling out time and money on your dream beach photoshoot.

Where We Found Our Inspo (Inspiration)

Social media is a literal gold mine for beach photoshoot inspiration. We spent more time than we’d like to admit scrolling through accounts and hashtags so you don't have to. This is our curated list of the best one's.
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Pinterest

Among our favorite places to get inspiration is Pinterest—we found a Pinterest continues boards like bead_13's collection and Jenyingyi's curated images showcasing nearly 1,000 different beach photoshoot examples.
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Instagram

Instagram gave us a ton of practical tips. Particularly accounts like @world_photography.hub and @photos_tricks117. ‍

YouTube

These YouTube tutorials from creators showing actual behind-the-scenes techniques (check this one for posing tips and this gem for editing secrets)
‍

Google

When we needed more depth, these sites from our Google search delivered solid advice:

• LocalLens' practical guide has ideas for solo shoots, couples, and families
• Pasha Belman's family-specific tips are worth reading if wrangling kids into frame is your challenge
• Kate Backdrop's creative concepts offers ideas beyond the standard poses

Types of Beach Photoshoots

What separates amateur beach shots from the ones that make people stop scrolling: timing. If there’s any advice we found that just kept coming up in our research was playing with natural light against your beach backdrop. 

Golden Hour

Golden hour—the last hour before sunset and the first hour after sunrise—is pure magic. The warm, soft light adds a dreamy glow, making every shot look naturally stunning. 

Why it works: The sun sits low on the horizon, casting a warm, flattering light that makes everyone look their best without harsh shadows. Skin glows, the sand turns honey-colored, and the ocean often reflects those gorgeous orange and pink tones. No filter needed!

Blue Hour

Equally stunning is blue hour. For the science fans: this happens when red light passes straight through space while blue light scatters in our atmosphere before reaching Earth.

Blue hour offers a more mellow, moody vibe. This brief period (usually 20–96 minutes after sunset or before sunrise) casts a cool, blue light over the scene. The result? Calm, almost ethereal photos that speak volumes with minimal effort.

Pro tip: Blue hour requires longer exposure times, so bring a tripod or something to stabilize your camera/phone.

How Much Does a Beach Photoshoot Cost in 2025?

Traditionally, hiring a photographer for a beach session can set you back anywhere from $500 to $1,000.

Here's a quick reference to compare headshot costs in the U.S. and Canada?

This Is How You Can Turn Your Camera Roll Into A Beach Photoshoot

Bettershot takes the hassle out of beach photoshoots. Get dozens of studio-quality photo in a couple of hours, in just three simple steps.

Just upload 10 photos from your phone or desktop

‍Select your favorite beach styles and looks

‍Download & share your photos with family and friends

Save Big with Bettershot

If you’re looking to score great photos without overspending, Try Bettershot. We offer simple pricing, all with 100% money back guarantee.

Explore Bettershot Pricing

FAQs

Q: How do I book a beach photoshoot with Bettershot?
A: Easy! Just click to Get Started, pick your favorite beach styles, upload your photos and our AI handles the rest.

Q: What should I wear for a beach photoshoot?
A: Go for light, breezy, and comfortable outfits. Keep it authentic to the relaxed vibe of the shore.

Q: When is the best time to shoot?
A: Aim for golden hour for that warm, inviting light, or blue hour for a cool, moody atmosphere. Both times bring out unique, natural beauty in your photos.

Q: Can I use Bettershot if I already have photos?
A: Bettershot turns your camera roll into professional photoshoots. Just upload 10 photos of yourself captured from different angles and with various backgrounds. That's it!

Try Bettershot

‍

Hey, I'm Rachelle! I'm one of the co-founders of Bettershot.

I wanted to share a little story about my therapist girlfriend and her feelings about AI headshots.
‍

****

My girlfriend’s a therapist. While she was in  school, I was building Bettershot.

She watched me work on it, tweak it, and turn it into the fastest, easiest way to get professional headshots. Naturally, when she needed one for her website, I figured she'd use Bettershot.

She didn't.

Instead, she booked a professional photographer.

I was like—excuse me?

So, I asked her why. Here’s our conversation (paraphrasing)

Me: Why did you go with a photographer instead of using Bettershot?

Her: Because I wanted my headshots to feel like me. Not just polished, but warm, inviting—like someone you’d want to open up to. I worried AI might smooth things over too much, make me look too corporate, or just... not quite real.

Me: But isn’t the whole point of Bettershot that it makes you look like the best version of yourself?

Her: Yes, but as a therapist, the ‘best version’ isn’t just looking put-together. It’s about trust. Connection. I needed something that captured my energy, my personality—the little micro-expressions that make someone feel safe enough to share their story.

Me: Okay, fair. But not everyone has the time or budget for a full photoshoot. What would you say to therapists who can’t afford a photographer?

Her: I’d say they should still prioritize an image that feels human. AI headshots can absolutely work, but they need to feel natural. No stiff, overly airbrushed, or “techy” vibes. If I were using AI, I’d want to make sure the photos had warmth, authenticity, and maybe a few different styles to test what feels most like me.

Me: So, if a therapist were using Bettershot, what would make an AI headshot work for them?

Her: Three things:

1. Soft lighting and neutral colors. Avoid anything too high-contrast or moody. You want warmth, not drama.
2. Natural expressions. If you look too serious or too posed, people might feel intimidated. A soft smile works wonders.
3. Clothing that reflects your practice. If your therapy style is relaxed and conversational, don’t wear a blazer unless you normally do. Wear what makes you feel comfortable, because that’s how your clients will see you.

Me: So, basically, therapists can use AI headshots, but they have to be intentional about the vibe?

‍Her: Exactly. Your headshot is often the first thing a potential client sees. It’s not just about looking good—it’s about making people feel safe enough to reach out.

‍

I was playing around with Bettershot, working on new styles to add. I asked my girlfriend again, "Can I create a headshot for you? One that feels more playful and fun?"

This time she was up for it (probably because she was tired of hearing me beg, lol)

So I ended up creating these—but, I must have freaking nailed it because she actually ended up liking them!

So, Should Therapists Use AI Headshots?

‍Look, I get it—sometimes you just need a great headshot without the hassle of a photoshoot. And that's where Bettershot can help.

But if you’re a therapist, you need to be thoughtful. Make sure your headshots convey the warmth, trust, and approachability that your clients need to feel before they even book a session. Whether that’s with a professional photographer or AI, the goal remains the same: be the person they feel safe opening up to.And if you're going with AI?

Choose your photos wisely. The best headshot isn't just about looking professional—it’s about looking like you.

How to Create an Edgy Headshot That Still Looks Professional

Most professional headshots are forgettable. It’s usually always a stiff smile accompanied by that look in their eyes that says "I had to do this”. But your headshot doesn't have to suck. Here's how to create an edgy headshot that actually shows who you are (while still keeping it professional).

What Makes an Edgy Headshot Worth Looking At?

Think about the last time you saw a headshot that made you stop scrolling. Chances are it wasn't another blue-backdrop boardroom shot. The best edgy headshots combine these key elements:

• Genuine expression (not the frozen "please take the picture" smile)
• Interesting but not distracting background
• Natural pose that shows confidence
• Lighting that flatters but still looks real
• Style that matches your actual personality

Real People, Real Edgy Headshots

‍Take a look at how others are breaking the corporate headshot mold.Meet Bettershot's co-founder, Rachelle. She decided 'enough was enough' when it came to having long locks so they shaved it off. Not saying everyone should shave off their hair, but the mix of the hairstyle and coffee shop vibes adds a little extra edge, wouldn't you say?

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Here's another example we love. This Bettershot user chose to leave her septum ring in and chose an urban cityscape as her background. Professional? Yes. Edgy? Yes. See? Both can exist without being too boring or overly corporate.

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‍Should You Go for an Edgy Headshot?

‍Quick way to decide: Look at the LinkedIn profiles of people you admire in your industry. If everyone's rocking traditional corporate shots, maybe stick closer to that vibe. But if you're seeing variety, here's worth considering:

• You work in tech, startups, or creative fields
• You're building a personal brand
• You're job hunting in forward-thinking companies
• You regularly speak at events or run workshops
• You're in sales or business development where standing out helps

Where an Edgy Headshot Might Not Make Sense

• Your company has strict photo guidelines
• You work in ultra-traditional industries (financial services, banking, law)
• Your clients expect very conservative presentation (likely the industries above)

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Do's and Don't's:

Do:

• Wear something you'd actually wear to work (not just for photos)
• Take photos at different times of day for better lighting options
• Try a few different expressions—smiling, laughing, closed mouth
• Include some shots where you're slightly moving
• Take photos in places you actually spend time so you feel comfortable

Dont's:

• Do weird stuff with filters (look natural)
• Try too hard to look "professional"
• Use distracting background

‍Make Your Edgy Headshot Happen: Step-by-Step Guide

1. Prep Work
   
   • Pick 2-3 outfits you feel confident in.
   • Find a couple of simple backgrounds.
   • Check your camera lens is clean.
     ‍
2. The Actual Session:
   
   • Take 20-30 shots minimum
   • Mix up your poses and expressions
   • Try both indoor and outdoor lighting
   • Get some shots while talking or laughing
     ‍
     

Ready to Create Your Edgy Headshot?

‍Jump in and try Bettershot—see how easy it is to get professional headshots👇

If you've ever needed a new headshot, you've probably seen an ad on Instagram or TikTok for AI headshot generators. You may have thought, ‘what the heck is that’ so you head to Google to do a search. 

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Since 2023, AI headshot generator apps have been popping up, promising studio-quality headshots in minutes.

But which of them actually delivers what they advertise? 

We decided to test the top ranked AI headshot generators according to Google—HeadshotPro, Aragon, and Canva—to find out which is worth your time (and money). Scroll on to see full reviews, videos and examples from each platform. 

Let's dig in 🔥

How It Started

Wait, before we dig into the results, we should probably level set by showing you the original photos we uploaded to each platform. For Canva, they only require one image, so the image we have highlighted in red is the one we chose.

The Contenders (according to Google search results) 

1. HeadshotPro – Best Overall

HeadshotPro delivered high-quality, polished headshots that could pass as professionally taken. The lighting, sharpness, and natural skin tones made these headshots stand out. The customization options were strong, and the backgrounds looked seamless rather than awkwardly edited.

Features

• AI-Powered Headshot Generation: Uses advanced AI trained on professional headshots for realistic results.
• Wide Range of Styles: Business, casual, and creative options available.
• Customizable Backgrounds & Lighting: Personalize your image to match your brand.

Pricing

• Basic Shoot: $29 – 40 headshots, 4 backgrounds, 3-hour turnaround
• Professional Shoot: $39 – 100 headshots, 10 backgrounds, 2-hour turnaround
• Executive Shoot: $59 – 200 headshots, 20 backgrounds, 1-hour turnaround
• Team Packages: Starting at $39 per user

Pro's and Con's

✅ Professional-grade images
✅ High accuracy in facial rendering
✅ Wide range of background and outfit customization
❌ Slightly airbrushed look but totally acceptable for resumes, LinkedIn profiles, etc.

Results

2. Aragon – Solid Runner-Up

‍Aragon was a close second, generating realistic headshots with good facial detail. However, some of the images had minor inconsistencies in hair rendering—of the 10 images we uploaded, only one was a bit dated with an old hair color (blonde) vs. brunette. Interestingly, the AI generates more blonde photos than it did brunette. 

‍Features

• Realistic Headshots: Upload 6 photos and get 100 professional-quality images.
• Cost-Effective: More affordable than traditional headshots.
• Time-Saving: Get results in under an hour.

Pricing

• Starter Package: $35 – 20 headshots, 5 outfits, 2-hour processing
• Basic Package: $45 – 60 headshots, 20 outfits, 1-hour processing
• Premium Package: $75 – 100 headshots, 40 outfits, 30-minute processing
• Business Packages: $35 per user for team accounts

Pro’s and Con’s

‍✅ Realistic results
✅ Fast processing time
✅ Good balance of price and quality
❌ Occasional unnatural skin smoothing

Results

‍

3. Canva – By Far the Worst

We love Canva. They've always been a go-to platform for making quick social media posts, designing ads, but when it comes to AI-generated headshots we were pretty bummed with the results.

Our headshot turned out to super "AI-y". The result was inconsistent with the original image we uploaded. Overall, the headshots often looked like a super old AI model, lacking any realism. Guess this was a case of 'you get what you pay for'. So while the ai headshot generator was included in our base plan, we were only limited to one output option, and it wasn't something we could use for a professional profile. 

‍Pro’s and Con’s

‍✅ Free (if you don’t mind looking like a cartoon)
❌ Unreliable facial rendering
❌ Overly stylized, unnatural edits
❌ Lack of customization

‍Results

Final Verdict: Stick with AI (But Choose Wisely)

‍If you’re serious about getting high-quality AI-generated headshots, HeadshotPro is the clear winner, with Aragon being a respectable alternative. Canva? Not even in the race.But if you want something even better? Bettershot offers the most advanced AI headshots—realistic, professional, and fully customizable. Try it out and see why it’s the best option for professionals looking to elevate their online presence.

Say goodbye to expensive photoshoots and awkward office selfies.

Bettershot offers:

✅ Ultra-realistic AI-generated headshots
✅ Custom backgrounds, outfits, and styles
✅ Fast, high-quality results with no hassle

See it for yourself!

The Ultimate Headshot Guide: Types, Costs, Poses, Lighting, and Tips for Every Need

Whether it’s on LinkedIn, a company website, the Gmail icon of someone you’re emailing, or the image staring back at you during a Zoom call when the camera’s off, your headshot communicates so much about you—without saying a single word.

This guide dives deep into everything you need to know about headshots, covering their types, costs, poses, lighting, and even the specific needs of different industries.

But first, why do headshots matter?

Malcolm Gladwell’s work in the New York Times best selling book, Blink, highlights the power of a glance—how, in just two seconds, we can make remarkably sound judgments about people and situations. 

The first impression of a headshot helps shape that perception, and informs how someone may perceive you interpersonally. 

Plus, research shows that profiles with professional headshots receive significantly more engagement on LinkedIn, casting websites, and other platforms. A great headshot can:

• Establish trust and professionalism
• Highlight your personality and uniqueness
• Set you apart from competitors in your field
• Align your image with your brand’s or industry’s expectations

Types of Headshots

Different industries and purposes require unique styles of headshots.

Corporate Headshots

• Use: LinkedIn profiles, company websites, press releases
• Style: Clean, professional, and approachable
• Tip: Neutral backgrounds (e.g., white, grey, or office settings) work best. Wear attire that reflects your role to capture a high-quality professional photo.

Corporate Headshot Examples 👇

Student Headshots

• Use: Career fairs, resumes, LinkedIn profiles
• Style: Youthful yet professional
• Tip: Choose settings and outfits that reflect the industries you’re targeting

Student Headshot Examples 👇

Teacher and Educator Headshots

• Use: School websites, publications, conferences
• Style: Warm, welcoming, and polished
• Tip: Natural lighting and slightly relaxed poses help convey approachability

Teacher and Educator Headshot Examples 👇

Military/Veteran Headshots

• Use: Formal records, personal keepsakes, civilian career transitions
• Style: Strong, confident, and formal
• Tip: Uniforms and medals can be included for a classic look

Military and Veteran Headshot Examples 👇

ERAS Headshots

• Use: Electronic Residency Application Service (ERAS) submissions by medical students applying for residency programs
• Style: Professional, standardized, and polished
• Tip: Ensure proper lighting and a clean, neutral background for a formal and consistent look

Actor Headshots

• Use: Casting calls, audition submissions
• Style: Expressive and versatile, showcasing range and personality
• Tip: Opt for neutral clothing and minimal makeup to let casting directors focus on your features

Modeling Headshots

• Use: Portfolios, agency submissions
• Style: High-fashion or natural, depending on the modeling niche
• Tip: Highlight facial features with simple poses and great lighting

The Cost of Headshots

Professional headshot pricing can vary greatly depending on location, photographer experience, session length, and included services. Here's what to expect:

Budget Options ($100-$250)

• Pros: Affordable for students and entry-level professionals
• Cons: May offer limited retouching and fewer outfit changes
• Use Case: Basic LinkedIn or student headshot photos

Mid-Range Options ($250-$500)

• Pros: Professional photographers with better equipment and editing services
• Cons: Limited studio or outdoor location options
• Use Case: Corporate professionals, actors, and teachers

High-End Options ($500-$1500+)

• Pros: Extensive retouching, multiple locations, and experienced photographers
• Cons: Costly but ideal for high-profile professionals and creatives
• Use Case: Models, executives, and actors seeking standout headshots

Headshot Costs by U.S. State, Canadian Province and Territory

Need a quick reference to compare headshot costs in the U.S., and Canada? Bookmark these two infographics!

AI-Generated Headshots ($29-$100)

• Pros: Cost-effective and fast. Ideal for those needing instant results
• Cons: Limited customization and potential lack of natural personality
• Use Case: Students, freelancers, and those experimenting with headshots

Explore Bettershot Pricing

Perfecting Poses for Your Headshot

The right pose can make or break your headshot. Here are some essential tips:

• Corporate/LinkedIn: Face the camera directly with a slight tilt. A gentle smile conveys confidence and approachability
• Actors/Models: Experiment with angles, intense gazes, and relaxed poses to showcase versatility and align with your personal brand
• Academic/Teachers: Opt for a relaxed pose with open body language to exude warmth
• General Tips: Before stepping in front of the camera, take a moment to relax. Try a quick breathing exercise—inhale deeply, hold for a few seconds, then exhale slowly—to release tension and feel more grounded. When you’re ready for your shot:

What to Wear

• Solid colors work best; avoid busy patterns
• Match your attire to your industry (e.g., business suit for finance, smart casual for tech)
• A collared shirt or tailored blouse is always a great option, providing a polished and professional look
• Accessories should be minimal and non-distracting
• Dressing as you would for a job interview can enhance the professionalism of your headshot

Choosing the Right Photographer

Here's just two things to consider when choosing a professional photographer:

• Check out their portfolio to suss out if they're someone you'd want to photograph you
• Always, always, always, read their reviews

Find Headshot Photographers in Los Angeles

Find Headshot Photographers in San Francisco

Find Headshot Photographers in New York

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10. FAQ: Common Headshot Questions

How often should I update my headshot?

Every 1-2 years or whenever your appearance changes significantly.

Can I use a selfie as a headshot?

While selfies are convenient, they lack the professionalism of a well-lit and composed headshot.

What’s the best background for a headshot?

Neutral backgrounds (white, grey, or black) are universally appealing. For creative industries, outdoor or textured backgrounds can work well.

What about AI headshots, are they OK to use?

Aboslutely! AI headshot generators, like Bettershot are making headshots way more accessible and for far less cheaper.

Compare AI Headshot Companies

Turn Your Selfies Into Professional Headshots

Say goodbye to expensive photoshoots and awkward office selfies.

See just how easy it is to create your own professional headshots 👇

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AI Headshots for Realtors: A Modern Solution

Your headshot matters in real estate. Before a client reaches out, they’ve likely already seen your photo—on Zillow listings, your website, branding and marketing materials, or social media. That photo is doing a lot of the work. It introduces you, sets the tone, and shapes how professional and approachable you appear.

But let’s be honest. Scheduling a professional photoshoot takes time. Picking multiple outfits, choosing locations, coordinating schedules—it’s not always practical when you’re busy juggling listings, open houses, and client calls.

AI headshots offer a faster, simpler alternative for busy real estate professionals. With a few uploaded photos, these tools can create polished, professional images in a fraction of the time. If you’ve been putting off updating your headshot, AI might be the solution you didn’t know you needed.

Why Realtors Need a Great Headshot and How AI Can Help

A strong headshot does more than make you look good—it builds trust. For realtors, a professional photo signals that you’re current, detail-oriented, and someone clients can rely on. In a competitive market, where first impressions often happen online, your headshot is a vital part of your personal brand.

If your photo is outdated or low-quality, it can send the wrong message. An updated, polished image not only shows attention to detail but also enhances your credibility. And in real estate, where every detail matters, this can make all the difference.

AI tools offer a modern, efficient way to refresh your headshot. By uploading a few clear photos—head-on with good lighting—you can generate professional images in minutes. These tools allow you to customize key elements, such as backgrounds, outfits, or lighting, ensuring the final result aligns perfectly with your brand.

Unlike traditional shoots, you can make adjustments digitally. Want a different background? A new outfit? Tweaked lighting? You can refine these details until the image fits your brand perfectly.

Here’s what makes AI headshots worth considering:

• Quick Results: Get new photos in hours instead of waiting days.
• Zero Hassle: No booking photographers, no travel to studio shoots.
• Budget-Friendly: AI tools often cost less than traditional photography.
• Options to Customize: Try different backgrounds or styles without starting from scratch.

While AI doesn’t replace the creative eye of a professional photographer, it’s a convenient option when you need something professional—and fast.

Check out these examples of AI headshots 👇

Professional women headshots

Professional male headshots

AI vs. Traditional Headshots

Both AI tools and professional photography have their place, but which one makes sense for you?

If you’re looking for a quick, affordable way to refresh your professional image, AI headshots get the job done. If you want something with a more personal touch and the hands-on guidance of a photographer, a traditional photoshoot might still be the way to go.

Potential Infographic and/or Trustpilot widget

Tips for a Professional Headshot

Whether you’re using AI or booking a photographer, here are a few ways to make sure your photo works for you:

1. Dress the Part: Stick with clean, well-fitted clothing in neutral or solid colors.
2. Keep It Simple: Backgrounds should be uncluttered so the focus stays on you.
3. Show Confidence: A natural, relaxed expression helps build trust.
4. Stay Current: If your headshot feels outdated, it’s time for a refresh.

AI tools make testing these details easy. You can experiment with different looks until you find the one that fits your style best.

Is AI the Right Choice for You?

AI headshots offer a practical solution for real estate professionals. They’re quick, flexible, and surprisingly polished. If time and budget have been holding you back, this might be the perfect chance to upgrade your professional image.

That said, if you prefer working closely with a photographer to get everything just right, traditional shoots still offer plenty of value. It comes down to what works best for your needs.

Either way, your headshot matters. It’s part of your brand, and it’s one of the first things clients see. A professional, confident image will always help you stand out in the real estate market and leave the right impression.